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Looking for a diamond
ring, UK jewellery company RPS Jewellers has a superb collection.
RPS is a family owned and run business with two branches in the
UK, providing a friendly professional service for well over three
decades.
The most popular item in diamond jewellery which is being
traded the most these days is the Diamond Ring in a variety of
styles. A diamond ring is the best and the most popular way of
expressing your love and feelings for someone and thus is the
item which is in most demand these days. A diamond ring can be
either be in the form of a wedding band or an engagement ring.
These can be subdivided into a number of sub categories such
as: solitaire ring, trilogy diamond ring, eternity, half eternity
and other fancy patterns. A solitaire diamond ring is perhaps
the first choice for the lovers to express their feelings for
their partner.
 Diamond
jewellery has made its mark the world over and this is evident
from the ever growing demand for diamond rings, pendants, sets
and earrings over the last decade or so. This has been made possible
only because of growing knowledge amongst the masses about diamond
jewellery and also because of the eye catching advertising campaigns
being aired these days. Diamond rings are making there presence
felt all over the UK as they have been doing all over the world.
More and more people, or should they be shortlisted as lovers,
are investing their time and money while purchasing a diamond
ring for their beloved.
The credit for the increasing popularity of diamond rings
in the UK m should go to the increase in the number of online
ventures dealing and trading in diamonds over the web. The rapid
use of internet while making diamond purchases has propelled
this already booming market. People can purchase their cherished
solitaires over the internet with out leaving the comforts of
their homes and that too without the fear of being duped as these
websites are made with immense attention being paid to the security
aspect. Through out the UK, a number of such companies operate
which deal in diamond jewellery online and this has given this
trade an edge over the traditional 22kt jewellery market which
is still being traded only from the high street stores and showrooms.
The market potential for diamond rings in the United Kingdom
is immense as more and more people have started expressing their
emotions with the help of diamonds and thus the emergence of
these online ventures is a boon to the diamond industry.
Diamond is the hardest known natural material and one of the
two best known form of carbon, whose properties like hardness
and high dispersion of light makes it useful for industrial applications
and jewellery. The name diamond derives from the ancient Greek
" adamas" ( meaning 'invincible'). They have been used
in jewellery making for the past 2500 years and also their usage
in industrial tools and appliances dates back to the early human
history.
The popularity of the diamond jewellery, especially that of
the diamond ring, has been rising since the early 19th century
because of the increase in supply, the growth of world economy
and eye catching advertising campaigns. The diamond ring has
been the most cherished possession for lovers since the campaign
"diamonds are forever" came on air, decades ago. In
western culture, diamonds are the traditional emblem of fearlessness
and virtue, but have also often associated with power, wealth,
crime and misfortune. Today, diamonds are used to symbolize eternity
and love, being often seen adorning engagement rings and sometimes
wedding rings as well. All this can be directly traced to the
marketing campaigns of De Beers, starting in 1938 in the UK and
worldwide.
Diamonds are classified and judged by the "four C's":
carat, clarity, colour and cut.
- Carat: the first 'C' or the carat weight measures the mass
of the diamond. One carat equals one fifth of a gram, or exactly
200 milligrams. All the other properties being equal, the value
of a diamond increases exponentially in relation to carat weight,
since larger diamonds are both rarer and more desirable for use
in jewellery making. Sharp increases are seen in the diamond
prices for diamonds with milestone carat weights, e.g. 1 carat,
half carat, 2 carats will cost comparatively a lot more than
0.99carat, 0.49carat and 1.99 carats respectively.
- Clarity: the second 'C' or the clarity is the measure of
the internal defects of a diamond called inclusions. These inclusions
can either be crystals of foreign materials or they can be structural
imperfections in the form of cracks etc. those diamonds which
have no visible inclusions are known as "loop clean"
and are the most desired ones. Everything else remaining the
same, the clarity of the diamond would determine which one would
have a higher price than the other. Diamonds are judged on the
clarity scale with values ranging from flawless to imperfect.
- Colour: the third 'C' or the colour is an important factor
when it comes to determine the price of a diamond. A chemically
pure and structurally perfect diamond is perfectly transparent
with no hue or colour. Various impurities or structural defects
impart colour to a diamond. A clear and pure white diamond has
a higher value when compared against even a slightly coloured
diamond. As a benchmark rule, a grading system has been developed
wherein diamonds are graded from the colour 'D' to the colour
'Z', with 'D' being colourless and 'Z' having a bright yellow
colouration.
- Cut: the last 'C' or the cut of the diamond determines its
shape. Diamond cutting is an art as well as a science which can
only be mastered with experience and time. The cut of the diamond
describes the quality of workmanship and the angles to which
a diamond is cut. There are mathematical guidelines for the angles
and length ratios at which the diamond is supposed to be cut
in order to reflect the maximum amount of light. This is important
because, the more amount of light is reflected from a diamond,
the more it shines and thus its cost is appreciated considerably
than those diamonds which are not cut to proper proportions and
thus don't shine as much.
The most popular shapes in which a diamond is cut these days
are: round brilliant, princess, pear, baguette, marquise, heart,
briolette and trillion cuts.
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